Fall Back Up with Jeff Alpaugh


bedangerousplacketwhite_2000xIf you were to conjure up an image of a custom dress shirt maker from Fredericton, New Brunswick, you could be excused if your imagination didn’t veer far off the rack of button-down Oxford cloth. Nothing could be further from the reality of Jeff Alpaugh.

Jeff Alpaugh PPLIJeff graduated from business school and promptly joined the Canadian Armed Forces. The war in Afghanistan was a clarion for Jeff however, it wouldn’t be a lifelong career. Following an emotionally devastating turn of event, Jeff rejoined civilian life and headed back to a business that had given him his start.

An appearance on CBC’s television’s Dragon’s Den provided Jeff’s burgeoning company a promotional shot in the arm, but the story is not exactly as it seems.

Jeff Alpaugh Custom produces what Jeff has branded the World’s Most Dangerous Shirt. They are vivid, creative, custom designs aimed at empowering the wearer with a creative edge. Jeff and his business and life partner Emilee Boychuk are building their business on a philosophy of fit, fashion, and fun.

Jeff Alpaugh 1
I met Jeff in his shop in downtown Fredericton. I hope you enjoy my wide-ranging conversation with the energetic, creative and dangerous…Jeff Alpaugh.


CFIBFall Back Up is supported by the Canadian Federation of Independent Business. CFIB provides political advocacy, business support and savings to 110,000 small- and medium-size independent businesses across Canada. To find out how CFIB can improve the odds of your business success, visit www.CFIB.ca. CFIB, In business for your business…

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